Egypt’s about to name a new advertising agency to create its new campaign aimed at bringing 20 million visitors to this historic, sun-soaked country.
The vital tourism industry accounts for more than 11 percent of Egypt’s GDP.
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Nearly 15 million tourists came to Egypt in 2010 – seventy percent of them from Europe
The Arab Spring uprising unseating Hosni Mubarak the following year and the 2013 military coup that put President Abdel Fattah El Sisi at the helm drove millions of them away.
The idle Nile cruisers and empty hotel beds bear testimony to this as do unemployment figures.
Tourism accounts for 12,6 percent of the country’s jobs.
Assistant to the chairman of Egyptian Tourism Authority Mohamed Salama says they’ve devised a strategy to attract people to attractions like the pyramids of Giza, the world’s biggest outdoor museum at Luxor and diving in the Red Sea.
Egypt wants 20 million tourists by 2020
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Jean-Jacques Cornish is a journalist and broadcaster who has been involved in the media all his adult life.
Starting as a reporter on his hometown newspaper, he moved briefly to then Rhodesia before returning to South Africa to become a parliamentary correspondent with the South African Press Association. He was sent to London as Sapa’s London editor and also served as special correspondent to the United Nations. He joined the then Argus group in London as political correspondent.
Returning to South Africa after 12 years abroad, he was assistant editor on the Pretoria News for a decade before becoming editor of the Star and SA Times for five years.
Since 1999 he’s been an independent journalist writing and broadcasting – mainly about Africa – for Talk Radio 702 and 567 Cape
Talk, Radio France International, PressTV, Radio Live New Zealand, Business Day, Mail & Guardian, the BBC, Agence France Press,
Business in Africa, Leadership, India Today, the South African Institute for International Affairs and the Institute for Security Studies.
He has hosted current affairs talk shows on Talk Radio 702 and 567 Cape Talk. He appears as an African affairs pundit on SABC Africa and CNBC Africa.
He lectured in contemporary studies to journalism students at the Tshwane University of Technology and the University of Pretoria.
He speaks on African affairs to corporate and other audiences.
He has been officially invited as a journalist to more than 30 countries. He was the winner of the 2007 SADC award for radio journalism.
He’s been a member of the EISA team observing elections in Somaliland, Democratic Republic of Congo, Madagascar, Zimbabwe, Egypt and Tunsiai.
In October 2009 he headed a group of 39 African journalists to the 60th anniversary celebrations of the Peoples’ Republic of China.
In January 2010 he joined a rescue and paramedical team to earthquake struck Haiti.
He is immediate past president of the Alliance Francaise of Pretoria.
Jean-Jacques is a director of Giant Media. The company was given access to Nelson Mandela in his retirement years until 2009.
He is co-producer of the hour-long documentary Mandela at 90 that was broadcast on BBC in January 2009.
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