Egypt’s about to name a new advertising agency to create its new campaign aimed at bringing 20 million visitors to this historic, sun-soaked country.
The vital tourism industry accounts for more than 11 percent of Egypt’s GDP.
Nearly 15 million tourists came to Egypt in 2010 – seventy percent of them from Europe
The Arab Spring uprising unseating Hosni Mubarak the following year and the 2013 military coup that put President Abdel Fattah El Sisi at the helm drove millions of them away.
The idle Nile cruisers and empty hotel beds bear testimony to this as do unemployment figures.
Tourism accounts for 12,6 percent of the country’s jobs.
Assistant to the chairman of Egyptian Tourism Authority Mohamed Salama says they’ve devised a strategy to attract people to attractions like the pyramids of Giza, the world’s biggest outdoor museum at Luxor and diving in the Red Sea.