Britain’s Prince William has made an impassioned plea for all sectors of society to save the savannah elephant.
He was speaking on the eve of the meeting in Sandton where conservationists and policy makers from 182 countries consider the best way of saving 500 threatened species of fauna and flora.
Speaking at an event for the conservation charity TUSK, Prince William paints a bleak picture about the outlook for the savannah elephant.
“When I was born there were one million elephant roaming the wild in Africa. By the time my daughter Charlotte was born last year that number had fallen to 350 000,” the prince says.
“At the current rate of illegal poaching, but the time Charlotte is 25 the savannah elephant will have disappeared from the wild.”
He says he’s not prepared too explain to his children why his generation lost the battle for this iconic species when they had the tools to win it.
He says there’s momentum building from government, business, conservationists and the public to stop the killing.
The mistakes of the past cannot be undone.
But they can and must take moral responsibility for the decisions they take today.